33% of Surveyed American Women Intend to Buy Crypto in 2022: Study

33% of Surveyed American Women Intend to Buy Crypto in 2022: Study


The cryptocurrency lending platform – BlockFi – surveyed over 1,000 American women to determine their awareness and sentiments towards the digital asset sector. Per the results, every third female plans to invest in crypto by the end of the year, while 60% said they will purchase in the next three months.

Women Making Their Way in The Crypto World

Digital assets have been gradually increasing in popularity over the years. However, it is worth noting that the industry has a significant gender gap as the majority of people that find the field intriguing are men.

According to a recent BlockFi study, though, females are getting more and more involved. 30% of the 1,031 surveyed women intend to enter the digital asset ecosystem by the end of 2022, while 60% of those plan to do that in the next 90 days.

Crypto awareness among females is also on the rise. 92% of the participants admitted having heard about bitcoin and the altcoins.

The asset class is often viewed as a financial tool that could help individuals achieve certain personal goals. One in five surveyed women said they invest in crypto to fund a vacation or purchase a home.

14% of the participants believe bitcoin is a suitable long-term investment. At the same time, just 4% see NFTs serving the same purposes.

Some of Them Are Already HODLers

24% of the surveyed US women admitted owning digital assets, while 70% of those are HODLers (having bought over the years and still keeping their possessions).

Nearly 50% of the participants said they know how to purchase crypto. In comparison, only 23% knew how to do it six months ago.

Bitcoin is undisputedly the most popular asset for the demographic group as 71% chose it. Dogecoin (42%) ranked second, while Ethereum (18%) held the third position.

Women also see job perspectives in the industry. One in 10 said crypto is the most promising career sector, double the number of participants who pointed out fintech.

Subsequently, 10% stated they intend to apply to a role at a blockchain-focused company in the next 12 months. Speaking on the matter was Flori Marquez – Founder and SVP of Operations of BlockFi:

“It’s very exciting to know that women are becoming more aware of the benefits of owning crypto and expressing interest in working in the crypto sector. Looking towards the future, my hope is that crypto will become an essential part of everyone’s financial wellness plan.”

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